Donald Trump has launched a sneaker line, just a day after being ordered to pay over $540 million in a civil fraud trial. The launch took place at Sneaker Con in Philadelphia, where Trump was met with both boos and cheers from attendees.
The sneakers, priced at $600 and dubbed “Never Surrender” high-top gold shoes, feature an American flag detail on the back. They are part of a new merchandise line that also includes “Victory47” cologne and perfume, each priced at $99.
Despite the legal setback and ongoing controversies, Trump’s appearance at the event seemed aimed at reaching a younger and more diverse audience than his usual rally crowds. The event’s attendees skewed younger and more diverse, with some expressing surprise at Trump’s presence.
The launch of the sneaker line comes amidst Trump’s third campaign for the White House, with the website for the merchandise emphasizing that it is not political and has no connection to any political campaign. The website describes the sneakers as a limited-edition, numbered collector’s item that is “Bold, gold, and tough, just like President Trump.”
Trump’s appearance at Sneaker Con and the launch of his sneaker line suggest a continued effort to engage with supporters and potentially expand his appeal ahead of a possible rematch against President Joe Biden in November.
Source: sbs.com.au